“Why Numbers Numb Us, But Stories Stir Us.”
Announcing our Master Class in Communications – developing enhanced communication skills for business professionals.
Tuesday Morning 26th November 2024 Venue Central HK
Half-day Master Class in Communication Skills, first time in HK!
The Art and Science of Persuasive Storytelling – presented by award-winning author, trainer, TEDx speaker, communication strategist and educator Anthony ‘Tas’ Tasgal, visiting from UK
Synopsis:
How to think differently and communicate more effectively, by learning how to use stories to speak, present information, influence and persuade your audience.
This master class teaches you how to move beyond data, facts and information – to harness the power of “Storytelling” in order to become more efficient and more effective across all your communications.
Storytelling is a proven technique used by business leaders, communications professionals, authors, journalists and thinkers – which has a dramatic impact on the way you, your company and your business partners communicate.
Who Should Attend:
This master class is for everyone who prepares and presents data, information, arguments, recommendations and conclusions – either for themselves or their company.
Venue:
Details will be sent to those who register for the Masterclass
Your Instructor:
Anthony ‘Tas’ Tasgal – Trainer, Author, Speaker, Strategist, Lecturer
Tas is the author of The Storytelling Book – the award-winning guide to using storytelling techniques to improve presentations and communications, which has sold over 40,000 copies globally. He has written 5 other books , including The Insight Book and most recently The Consumer Behaviour Book.
Tas runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society, the Institute of Internal Communication, The Chartered Institute of Procurement and Supply the Civil Service College;
His training courses include Storytelling, Behavioural Economics, Insightment and Creative Briefing;
Tas has delivered training programs in the UK, USA, China, Hong Kong, Australia, Sweden and UAE;
In the world of academia, Tas has a degree in classics from Oxford University, and is in demand as an Associate Lecturer – at London College of Communications, Bucks New University, Nottingham Trent University and Beijing Normal University.
What you will learn in this Master Class:
How to un-learn ‘Death by PowerPoint’ conventions
Why Jargon is the thief of meaning, and how to communicate in ‘human’
How to think, speak and present data & information in stories, not catalogues
How to be “signal-minded”.
How to develop insightful content and avoid TLDNR
How to write succinct stories that flow
Ways to make the process of putting together a story more efficient and effective
Learn the difference between the presentation deck and the leave behind
Techniques such as Headlining, Simplicity – and The Golden Thread
Using content from his award-winning books, Tas will explore and explain why we need to engage the emotional power of storytelling in our presentations and communications.
Investment:
Join our master class with Tas on 26th November and discover why “insightment” is an essential way of thinking, how to move from Messaging to Massaging – and from Knowledge Management to Meaning Management.
This half day Master Class is guaranteed to enhance your communication skills.
The Masterclass Package includes:
- Full-day Interactive Program
- Collaborative Learning Exercises
- Course Handbook with Templates
- Certificate of Completion
- Lunch and two refreshment breaks
- plus your own copy of The Storytelling Book – signed by Tas
Master Class Price: HK$ 3888 includes lunch / HKKMS members and friends HK$ 1888
Masterclass Agenda:
9.00 Registrations and welcome tea/coffee
9.30 Session 1: Unlearning: Going Beyond Facts and Information
– Evading “attention spam”
– The 6 key principles of communication
10.30 Break
10.45 Session 2: Re-Learning: why stories work
– The science of story: Behavioural Economics and the brain
– Why story conveys meaning, emotion and empathy
11.45 Break
12.00 Session 3: Telling Tales
– The Golden Thread”: why Structure is all-important
– The Story skeleton
13.00 End of Masterclass and Lunch at the China Club