“Why Numbers Numb Us, But Stories Stir Us.”

Announcing our Master Class in Communications – developing enhanced communication skills for business professionals.

Tuesday Morning 26^th November 2024 Venue Central HK

Half-day Master Class in Communication Skills, first time in HK!

The Art and Science of Persuasive Storytelling – presented by award-winning author, trainer, TEDx speaker, communication strategist and educator Anthony ‘Tas’ Tasgal, visiting from UK

Synopsis:

How to think differently and communicate more effectively, by learning how to use stories to speak, present information, influence and persuade your audience.
This master class teaches you how to move beyond data, facts and information – to harness the power of “Storytelling” in order to become more efficient and more effective across all your communications.
Storytelling is a proven technique used by business leaders, communications professionals, authors, journalists and thinkers – which has a dramatic impact on the way you, your company and your business partners communicate.

Who Should Attend:

This master class is for everyone who prepares and presents data, information, arguments, recommendations and conclusions – either for themselves or their company.

Venue:

Details will be sent to those who register for the Masterclass

Your Instructor:

Anthony ‘Tas’ Tasgal – Trainer, Author, Speaker, Strategist, Lecturer

Tas is the author of The Storytelling Book – the award-winning guide to using storytelling techniques to improve presentations and communications, which has sold over 40,000 copies globally. He has written 5 other books , including The Insight Book and most recently The Consumer Behaviour Book.
Tas runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society, the Institute of Internal Communication, The Chartered Institute of Procurement and Supply the Civil Service College;
His training courses include Storytelling, Behavioural Economics, Insightment and Creative Briefing;
Tas has delivered training programs in the UK, USA, China, Hong Kong, Australia, Sweden and UAE;
In the world of academia, Tas has a degree in classics from Oxford University, and is in demand as an Associate Lecturer – at London College of Communications, Bucks New University, Nottingham Trent University and Beijing Normal University.

What you will learn in this Master Class:

Investment:

Join our master class with Tas on 26^th November and discover why “insightment” is an essential way of thinking, how to move from Messaging to Massaging – and from Knowledge Management to Meaning Management. 

This half day Master Class is guaranteed to enhance your communication skills.

The Masterclass Package includes:

• Full-day Interactive Program
• Collaborative Learning Exercises
• Course Handbook with Templates
• Certificate of Completion
• Lunch and two refreshment breaks
• plus your own copy of The Storytelling Book – signed by Tas

Master Class Price: HK$ 3888 includes lunch /  HKKMS members and friends  HK$ 1888

Masterclass Agenda:

9.00 Registrations and welcome tea/coffee

9.30 Session 1: Unlearning: Going Beyond Facts and Information
– Evading “attention spam”
– The 6 key principles of communication

10.30 Break

10.45 Session 2: Re-Learning: why stories work
– The science of story: Behavioural Economics and the brain
– Why story conveys meaning, emotion and empathy

11.45 Break

12.00 Session 3: Telling Tales
– The Golden Thread”: why Structure is all-important
– The Story skeleton

13.00 End of Masterclass and Lunch at the China Club

Globally recognized management consultant Dave Snowden is an award-winning keynote speaker, C-suite advisor, author, and educator based in the UK. His science-based playbook combines anthropology, neuroscience, and complex adaptive systems theory into a powerful management toolset. His approach has benefited such companies as Bosch, Virgin Group, Westpac, Standard Chartered, and BP.

At this Masterclass, you will learn ways organizations can thrive on complexity, adapt instinctively, and reoptimize dynamically. In these chaotic times, survival requires navigating unknown terrain that is reshaping daily.

Premium Event – First time ever in Hong Kong! 

• Tuesday 12th Sept 2023, The Landmark, Central, Hong Kong, 9AM-5PM
• US$ 1000 including a networking lunch at the China Club
• Bird Registration before 1 Sept: US$ 800
• Limited to 12 participants – Act Now!

Dave Snowden is an entertaining speaker, much appreciated for his humour, pragmatic cynicism, and iconoclastic style. His work is globally renowned for enabling companies and governments to better deal with complex issues relating to strategy, organization, and decision-making.

Professor Snowden’s powerful anthro-complexity management toolset was developed for times like these, bringing together anthropology, neuroscience, and complex adaptive systems theory.

He holds a visiting Chair at the University of Hull and recently received a special award from the University for his original contributions to Systems Thinking. He has previously held visiting Chairs at the Universities of Pretoria, Bangor, and Hong Kong Polytechnic, as well as a visiting fellowship at the University of Warwick. He was a senior fellow at the Institute of Defense and Strategic Studies at Nanyang University and the Civil Service College in Singapore. He is also principle author of the European Union Field guide on managing in complexity and chaos.